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"If you'll give me two days of your time,
I'll guarantee you a more productive sales team
in less than 30 days."

Dear Sales Manager:

Rick is a sales manager whose reps are "getting exceptional results in a tough market."

But it wasn't always that way. Ten months ago, Rick and his team weren't doing so well in that "tough market."

The turning point came when Rick learned how to use three simple factors that converted gut-churning days into exciting weeks of record-breaking sales. And because once you understand the right way to use the three factors their use is so straightforward, Rick found them easy to apply.

                             Improve Sales in a Tough Market
   If there were a way for you to use the same three factors that made Rick's job easier, would you want it?

Sure you would. And now you can grab those factors and boost your team's sales performance. You're going to learn how in a power-packed program with limited enrollment.

This two-day program will make your life easier, reduce stress, and boost sales performance. You'll discover exactly how to use the three factors Rick used. And because the techniques you’ll learn during the two days will work with any rep at any time, I wonder how quickly you're going to sign up.

If you have even one rep that is underperforming in some way, you need to reserve your space today.

                              Real Results from Real People
   I know these tools will work for you as they've worked for thousands of others. But don't take my word for it. Check these out.

Imagine…three factors guaranteed to boost performance and make your job easier. How much is that worth to your sales team's productivity and your piece of mind? $5000? $50,000? $500,000? More?

                       Stop Trying to Swim Upstream in Jell-O!
   I can't guarantee exactly what results you'll get. I can't guarantee you a silver bullet that magically changes things overnight. I'd never guarantee you some mystical transformation with no effort on your part. And I'm sure not guaranteeing you that everything will happen overnight.

But I can guarantee you this. Trying to boost sales without the proper balance of these three factors is like trying to swim upstream in Jell-O. Boosting sales with these three factors is like making instant coffee.

   And because you want to boost sales right away, you want to schedule this powerful program right away.  You can be confident The Sales Manager Bootcamp is solid because the Program Director is Tom Connellan. Tom's the guy that Selling Power Magazine labeled one of seven "Tough Talking and Truth Telling" speakers.

Tom personally designed and tested the program. Now it's delivered to sales managers through a global network of top-notch trainers and coaches. Naturally it carries Tom's "tough talking and truth telling" style.

His research on high performance over the last twenty years has covered astronauts, CEO's, Rhodes Scholars, entrepreneurs, female world leaders, top performing sales reps, military leaders, U.S. presidents, and others. He wanted to find out what kind of an environment created consistent high performers – individuals who were able to easily sustain exceptionally high levels of performance week after week after week.

He found that through thick or thin, leaders of high performing teams consistently treat team members differently in 3 different skill areas, and the part message to sales managers looking for high performance from their team is to:

1.  "Believe in them."

2.  "Hold them accountable."

3.  "Provided a supportive environment."

For sales managers, one important finding was that managers of high performing reps score 22% higher in their ability to practice those three skills than do the managers of low performers.

Seems simple enough. You and I know that most sales managers use those skills in some form or another.

But because very few know the proper way to combine them, most don't get the sales results they deserve.

Some overdo accountability and underdo support. Some overdo support and underdo accountability. Others insist they have confidence in the ability of their sales reps, but a survey of their reps shows otherwise.

What's needed to avoid the stress and agony that accompanies uncertain performance and boost sales performance is to have all three elements in place, in balance, and in alignment.  This unleashes the full potential of every rep and gives you a deceptively simple path to great year.

You can't be out of alignment and you can't hold back. You simply have to go full throttle on all three factors.

                  A Blueprint for Success in Just Two Days
   At the end of the second day, you'll have your personal blueprint for success in hand. A blueprint that will make your life easier, reduce your stress, and eliminate the gut-churning pressure that wakes you up at 2:30 in the morning. It will purge the look of agony that clutches at your face when that one underperforming rep blows it yet one more time.

Shameless over-promising? Not at all, as you'll see.

• Because your use of the 3 everyday ingredients is not based upon opinion but upon solid research and testing.
• Because the sound of orders coming in will validate the hard work you put in during the two days.
• Because you'll have in hand solid tools that will produce solid results.
• Because the three tools will also work when you use them with accounting, shipping, and the warehouse to motivate them to do what you want.
• Because each ingredient triggers an automatically positive response whenever you use it in the proper way.
• Because your sales reps will respond quickly to these tools as you'll see.
• Because you'll be looking at powerful new options that will boost performance.
• Because your satisfaction is 100% guaranteed.

The bottom line? If you want make your job easier and significantly boost sales performance within 30 days, this program is for you.

Twenty-three Promises

Here are just a few of the tools you’ll walk away with:

• How to handle difficult discussions with reps and how that formerly difficult conversation will become an event that turns an average performer into a permanent powerhouse of motivation.
• How to get 100% whole-hearted commitment to goals rather than the tacit compliance that most reps give at some point in time.
• The five coaching steps necessary to "supportively confront non-performance".
• Why "playing to win" is considerably different than "playing not to lose" and how to get each rep playing the right game.
• Why most performance improvements are temporary and how to make them permanent.
• The one feedback technique that is even more punishing than punishment - and why most sales managers inadvertently overuse this technique without even realizing it.
• How proper use of the Pygmalion Effect will impact sales performance within 24 hours.
• How to shorten the learning curve of a new rep by 19%.
• How to shorten the learning curve of an experienced rep learning a new skill or new product by 19%. (This technique alone is worth the price of admission because it shortens both your ramp-up time and time-to-market.)
• Why talking with a rep about his or her "attitude" is probably the dumbest thing you can do and what you should do instead.
• The insider secrets that build support, teamwork, and positive communications with other functional areas so that they get you what you need when you need it.
• Why your reps instinctively call on accounts with little potential and how to reverse this by getting them to enthusiastically call on the on high potential accounts that are tougher to get in to see.
• Why you're spending too much time with the wrong rep and what to do about that.
• How to permanently turn around marginal performers within 30 days.
• How to boost and sustain the achievement level of good solid performers.
• How to consistently maintain the already stellar results of your top performers.
• The two questions that compel reps to let go of the old and embrace the new.
• How to avoid the three amazingly stupid mistakes sales managers make when discussing poor performance with reps.
• How failure to apply the Gradient Stress Tool torpedoes sales and how proper use boosts sales in both the short-term and long-term.
• Two questions you should always ask a rep and one question you should never ask a rep.
• How the Inverted Motivation Curve releases a torrent of motivation within 24 hours.
• The amazingly simple step you need to take to fix a feedback ratio you have reversed without knowing that's what you did - and how fixing it will unleash a flood of revenue like you've never seen.
• Why reps who seem to have great potential and get off to a great start sometimes end up with pretty good - but not great - performance and how you can fix that within ten days.

                             You're only two days away from
                                     a more powerful sales team
   To give you a more complete picture of just how valuable these two days will be for you, let's take a closer look at just one of the twenty-three promises.

Let's look at the segment where Tom shows you how to cut the learning curve of new reps (or experienced reps learning a new skill or new product) by 19%.

Look ahead over the six months after you attend the program. How much will slashing the learning curve by 19% be worth in faster time to market for a new product? In reducing the ramp-up time for new reps? In reduced headaches and stress for you? Certainly $5000. Probably more like $15,000. Maybe as much as $50,000.

And that's just one of our twenty-three promises to you.

How about getting a rep to reduce calls on low potential accounts and step up calls to high potential accounts?  Certainly another $5000.

And learning the five coaching steps guaranteed to pull high levels of performance from that rep that just doesn’t ever seem to get their act together?  Another $5000 there, too. 

The truth is that each of these 23 promises is worth at least $5000 to you.

So by now, you can see that these two days will be filled with actionable ideas for you. And by now, you're asking yourself "can two days really give me all this?"

The answer is "absolutely." Right now, you're only two days away from comfortably improving the performance of your sales team.

Right now, you're only two days away from assuring yourself of a profitable sales year - with less effort than you're exerting now. But to be sure, let's see if you're one of the nine people who will benefit from this program.

You'll benefit from this program if....

• You're a sales manager with sales reps reporting directly to you and you're looking for proven ways to boost their performance.

• You run a branch operation with direct responsibility for sales and you want your team to drive more sales.

• You want to jump-start the performance of someone who's "retired but still on the payroll."

• You're a regional sales manager who wants coaching tools you can use with the sales managers who report to you.

• You're a general agent or manager in the financial services field and want coaching tools that will bump the books of business of those around you.

• You want proven tools guaranteed to maintain the stellar performance of your top performers.

• You want proven tools that are guaranteed to boost the performance of your reps that are doing a good job, but still falling short of their potential.

• You have at least one rep that's underperforming in some way.

                                What it All Boils Down To
   So there you are. Solid content delivering solid tools that will start increasing sales performance immediately. Tools that will give you piece of mind about making budget. That will reduce the stress and pressure of competing in an uncertain world.

But the choice is still yours. You don't have to schedule this program right now. And some reading this letter won't. They'll choose to go on with less revenue each month than they deserve. They'll choose to go on letting their reps get away with leaking customers and revenue.

   Okay, So What Will You Need to Invest in This Incredible Program?
   When we run this program onsite for you, it's only $3400 per participant. There's a minimum of 16 participants and a maximum of 26. Plus we put a significant portion of that at risk.

 Here’s how it works for you.  $2700 per participant is due at the time of the program. 

The balance is due 120 days after the completion of the program because by that time you'll see that improved sales productivity has become a solid pattern. But that balance is only due if you're impacting your bottom line in a manner that produces a significant ROI on your investment.

 So when – and only when – your bottom-line return hits $3400 per participant do you pay the balance.  If for any reason and at your sole discretion you don’t see the sales productivity increase you're looking for, that’s it.  We're even.

But because I know this will produce botton-line results for you, I know we'll both win.

Three Special Bonuses

Bonus #1.  Three months of coaching. 

We want to make sure you wring every ounce of benefit out of this program you can.  So for the next three months after the seminar, your program leader will meet by phone with you. 

 Even people at the top of their game like Tiger Woods have coaches.  Thousands of high level executives have a coach.  And for three months, you will have a sales productivity coach.

Each month you'll meet by phone with your program leader and a small team of 4-5 other participants. You'll discuss how the sales improvement plan is going.  You'll learn from what other participants are doing.  Your leader will answer questions you have about tweaking this tool or modifying that technique.

Everyone will describe their action blueprint, what they’ve done since the first two days of the program, and the improvements they’ve seen in their sales metrics. 

Because of its structure, this coaching segment – combined with the two day seminar – produces a profound shift in leadership practices.  Most leadership development programs have an action plan of some type built in.  Participants write down how they’re going to do things differently.

But because we require participants to focus on what they’re going to do differently to boost the performance of their sales reps in specific metrics like new accounts, average order size, and average gross margin, we not only get a significant and permanent shift in leadership behavior, we also get a significant and permanent shift in sales performance metrics.

Value:  $10,800.00 - $18,000.00.  (9-5 coaching sessions at $1200 each depending upon the size of the group.)

Bonus #2.  How to train your sales reps to get past 17% of all objections. 

Tom's simple and straightforward R+I+BTQ formula overcomes 17% of all objections in less than 17 minutes. You can't buy this information anywhere – Tom hasn’t put it in any books or tapes.

But in a short bonus session, Tom will show you exactly how the formula works and exactly how you can teach your reps to use this amazingly simple and deceptively powerful technique.

Value: At least $51,000. That's how much it would cost if you were to have one of the Program Leaders come to your company and run the Sales Manager Boot Camp for your sales managers. (Neither Tom nor the Program Leaders teach this technique anywhere but in The Sales Manager Boot Camp.) The real value of this bonus is much, much more. Certainly over $100,000.00. But let's call it $51,000.00 because you could buy it for that amount.

Value: $51,000.00

 
Bonus #3.  Hotline Call.

Sometimes a participant may have a pressing issue that can’t wait until the next scheduled coaching call.  They need to figure out an answer in the next 48 hours. 

For anyone in that situation, there is the hotline call.  They simply call the Program Leader's direct line who will either answer the phone or call back within twenty four hours to talk through their situation.

Value:  $1000.00 per participant – so $15,000.00 for a group of 15 to $24,000 for a group of 24.

 Total Value of the Bonuses alone:  $45,500.00 to $58,400.00.

So that’s the whole deal.  Let’s recap what you’re going to get.

 A solid program with 23 promised tools in hand when you leave – any one of which is worth at least $5000.00-$10,000.00 for a total program value of at somewhere between $115,000.00 and $230,000.

 Depending on group size, a 10-16 coaching calls plus a one day coaching session for a total value of $10,800.00 to $18,000.00.

 Tom’s powerful R+I+ BTQ tool for overcoming 17% of all price objections with a value of $51,000.00 - $100,000.00.

 Hotline availability with a value of $15,000.00 - $24,000.00.

For a total value somewhere between $191,800 and 372,000. All yours for just $3400 per participant.

Decide now to make your job easier and your sales reps more productive.  Schedule the program today.

Now, all you have to do is give me a call at 800-344-5417.

Sincerely yours,

Karen Revill

Program Manager

 P.S.  I noticed a recent Wall Street Journal article that predicted an increase in turnover in the next 24 months. A Selling Power article made the same prediction. Previous participants report significant drops in turnover. So if you have in the slightest concern about your best salespeople jumping ship in the next 12-24 months, give me a call today.